Mission

LCG Rentals mission is to become the exclusive full-service equipment rental service company in Pakistan. Therefore the company's strategy is to create a limited geographical niche for itself where there are no potential competitors.

Our growth to date is down to building relationships with our customers, working within budgets, our expert knowledge in all aspects of film making and always going beyond what is expected to ensure productions go smoothly and these are the values that we focus on to continue grow our business.

Company Summary

LCG (formally known by 9.8 Rentals/ International Studios) began its operations on September 2002. After International Studios settlement, the management resumes the business in 2010 with the name of LCG. In a short span of time, the company has increased its client’s list with a good ratio. LCG takes pride in having brought several new items to the company.

Company Ownership

The company was formed by Asad Ali Syed, Mr. Muhammad Khalid Ali & Mr. Nadeem Nawaz having its head office in Karachi & Regional office in Lahore with a dedicated team works under them.

Target Market Segment Strategy

LCG Rentals currently has clients in the TV commercials & Drama sector with expansion potential in Feature film industry. The approximately market analysis table below gives the approximate potential number of businesses that could rent our equipment in the local area.

Market Growth

Most of LCG Rentals client belongs to advertising agencies, corporate clients, TV channels, but now it is expanding to feature length films, Indie films and Regional language films. This can significantly enhances the targeted market growth up to higher level.

Marketing Plan

The overall marketing plan for LCG products and services is based on the following fundamentals:

• The segment of the market(s) planned to reach.
• Share of the market expected to capture over a fixed period of time.